Boyz II Men - First CD Released by KOCH Records Using SunnComm's MediaMax CD Copy Management Technology
PHOENIX --(Business Wire)-- Sept. 21, 2004 SunnComm International (OTC: SCMI) announced today that independent music giant, KOCH Records, has released Boyz II Men's newest album, Throwback. It is the first of many KOCH CDs to come that will contain SunnComm MediaMax copy management and enhancement technology.
The MediaMax technology from SunnComm will provide CD buyers with the ability to easily and legally copy songs individually or as a group to their personal computer so they can be enjoyed without the CD. MediaMax also provides an interface to create multiple legal backup copies of the CD as determined by the label. Additionally, music fans can email select music tracks to friends and family who can preview these songs from the new album. "This latter feature (MusicMail) is a great form of viral marketing," stated David Nives, the Senior Vice President of New Media for KOCH Records. "It is a great way to spread the word about the newest effort from Boyz II Men, a great music group with a very loyal following." There are many other enhanced features on the CD ranging from the group bio to a photo gallery.
Bob Frank, President of KOCH Records remarked, "We are pleased to have identified a proven technology solution in the MediaMax product. The decision for KOCH Records to use MediaMax on the Boyz II Men album has been reinforced by SunnComm's repeated success with high-profile commercial CD releases. We continue to receive very impressive feedback from industry contacts on the MediaMax products."
PHOENIX --(Business Wire)-- Sept. 21, 2004 SunnComm International (OTC: SCMI) announced today that independent music giant, KOCH Records, has released Boyz II Men's newest album, Throwback. It is the first of many KOCH CDs to come that will contain SunnComm MediaMax copy management and enhancement technology.
The MediaMax technology from SunnComm will provide CD buyers with the ability to easily and legally copy songs individually or as a group to their personal computer so they can be enjoyed without the CD. MediaMax also provides an interface to create multiple legal backup copies of the CD as determined by the label. Additionally, music fans can email select music tracks to friends and family who can preview these songs from the new album. "This latter feature (MusicMail) is a great form of viral marketing," stated David Nives, the Senior Vice President of New Media for KOCH Records. "It is a great way to spread the word about the newest effort from Boyz II Men, a great music group with a very loyal following." There are many other enhanced features on the CD ranging from the group bio to a photo gallery.
Bob Frank, President of KOCH Records remarked, "We are pleased to have identified a proven technology solution in the MediaMax product. The decision for KOCH Records to use MediaMax on the Boyz II Men album has been reinforced by SunnComm's repeated success with high-profile commercial CD releases. We continue to receive very impressive feedback from industry contacts on the MediaMax products."