Here's what were doing:
We've produced a 60 second cable (ad insert) commercial for a local company. The premise is that of a live "whistle stop" press conference. From the viewers perspective, it appears to be a true, live press conference until the final ten seconds where the advertiser is clearly identified (insurance agent). The commercial will air on cable only and not over-the-air broadcast. All actors have been compensated.
Are there rules that prescribe disclosure in cable advertising for paid actors, scenes that could be interpreted as real, etc?
This thing looks so real...it's creating questions. Any guidance or comments?
We've produced a 60 second cable (ad insert) commercial for a local company. The premise is that of a live "whistle stop" press conference. From the viewers perspective, it appears to be a true, live press conference until the final ten seconds where the advertiser is clearly identified (insurance agent). The commercial will air on cable only and not over-the-air broadcast. All actors have been compensated.
Are there rules that prescribe disclosure in cable advertising for paid actors, scenes that could be interpreted as real, etc?
This thing looks so real...it's creating questions. Any guidance or comments?